At times there’s a certain advantage to the anonymity women experience in the male-dominated business world. Liz and I attended the Manchester Franchise Exhibition and Conference last weekend, as it’s a business model we may be interested in sometime in the future. However, we didn’t want to be bombarded as potential prospects by the exhibitors. There was a hint of ‘mystery shopping’ to our expedition.
“It’s ok”, we said to each other as we chained up our bikes outside Manchester Central. “No-one will take us seriously anyway.”
Point proved. Unless you present yourself in a particular way, it’s unlikely that women at that type of business event will be approached. We listened to speakers, collected brochures, read posters and leaflets. In our casual clothes and everyday demeanour, nobody suspected we were company directors. We didn’t enlighten them.
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